North Village

North Village (Saariselän Keskusvaraamo) saw an opportunity in raising its Internet visibility. By creating a modern strategy of multichannel digital communications, Saariselän Keskusvaraamo has been able substantially increase its online based revenue.

• Customer segmentation on the web site help the visitor to find his or her dream holiday easily
• Social media and sharing features allow the visitor to share its happy holiday experiences, providing mouth-to-mouth and grassroots marketing
• On-line booking features and comprehensive digital product cards make ordering easy and attractive

In the core of digital communications is three web sites and two mobile sites driven by single Plone content management system. With its advanced convergence and multichannel features, North Village reaches more audience without laborous re-editing of the content for different channels.

Communication strategy features

• Web site in three languages (Finnish, English, Russian) and two mobile sites  (Finnish, English) running on Plone CMS
• All content is accessible  web and mobile. The content is synchronized between different languages.
• Customer segmentation for content with three primary categories: family, nature lover and activity enthusiast.
• Event calendar
• Accommodation browser and reservation
• Activity browser and reservation
• Accommondation and flight dynamic packaging
• Quick order form on the front page
• Social media: Facebook, Twitter, Flickr, Wikitravel
• Location based services (Nokia, iPhone, Android): maps and GPS coordinate downloads
• Phone services: click-to-call

Technologies used

• Plone content management system 3.x
• Go Mobile multichannel publishing Plone add-on
• Web Services: integrating web site and booking
• AJAX
• Python
• LAMP

Project parties

• North Village: content and social media editors
• mFabrik: site development and hosting
• Ajatus: visuals and concept
• Comgate: booking