Finnish National Broadcasting Company
The Finnish Broadcasting Company (known in Finland as YLE) is the leading TV and radio media company in Finland with four television and six radio channels plus 25 regional radio stations and a web site. The company plays a major role in producing and broadcasting programs dealing with news, documentaries, national arts, educational and children’s programs.
The Finnish Broadcasting Company is one of those rare, non-commercial broadcasters which strive to offer its services and content to all audiences via every medium and channel possible.
Solution
The Finnish Broadcasting Company chose mFabrik to solve their need to serve Finnish mobile audience. mFabrik integrated its Apex Vertex mobile publishing solution with FBC’s news, radio and broadcasting systems thus allowing real time delivery of news as well as video and audio content to Finnish mobile users at yle.mobi.
Together with the real time news services mobile phone users can enjoy thousands of hours of video and audio content with streaming video and audio on demand services, podcasts and even real time video and audio broadcasts, such as local Finnish TV and radio stations. The FBC is looking to expand available content together with mFabrik to offer more mobile content as well as services to the Finnish audience.
Advantages
The noticeable advantage, of course, is the instant increase in viewer audience. Now YLE can fulfil its promise to serve Finnish citizens around the globe; users can access video and radio content with any mobile device regardless of their location. The Finnish Broadcasting Company is the most popular media company in Finland and remains that way, partly due to what mFabrik has done.
mFabrik
Convergence of new and existing technologies to the internet is allowing mFabrik to deliver enormous new growth for companies in emerging and existing markets. Progressive and innovative in their respective industries companies such as Warner Brothers, Nivea and the Finnish Broadcasting Company are using mFabrik services and solutions to offer many new value added products and services through mobile technology. This has allowed mFabrik to establish itself as one of the leading providers of mobile solutions creating new successes for both mFabrik and our customers.
Many companies have a strong desire to reduce costs and increase operational efficiency therefore mFabrik solutions create an almost automatic success story for any company wishing to take advantage of our services. Companies can instantly expand their customer base by delivering internet content to mobile consumers. Business as usual does not exist to us anymore; we are finding new ways to create success for our customers. This success story reflects our vision of creating a free mobile society transforming “Freedom Delivered.” to a way of life.