Mobile commerce

Traditionally mobile commerce has been connected to the sales of ringtones and mobile games where those relatively cheap services and products have been paid via Premium SMS messages or WAP billing.  But now, thanks to the growing popularity of smart phones with detailed Web browsers and easy-to-use keyboards, consumers are finally using wireless devices as they do PCs.

Mobile commerce is growing at a much faster pace than even experts have anticipated. The possibilities are at least the same as on the internet, if not even greater since one does not need to be in front of a PC to conduct business or purchase products. From purchasing pizzas and admission tickets to clothing and home electronics consumers use the same sales and payment methods as on the webshops and internet sites. Companies such as eBay and Amazon have led the way in mcommerce. Ebay alone, in the first three quarters of 2009 accounted for $380 million through its iPhone application. Many companies are realizing that everything already done on the internet can be done in the same fashion using mobile phones, making it even more convenient for consumers.  

Mobile commerce provides new dimensions that can be applied to traditional marketing techniques such as posters and billboards. Consumers see all kinds of advertisements but had to wait until they were in front of a PC before they could view and purchase products. Now with mcommerce, consumers can make their purchases immediately without waiting to have access to a PC simply by accessing the internet site with a mobile phone.

As technology advances and convergence continues it is only a matter of time before ecommerce and mcommerce become one. We support many different types of mobile solutions permitting companies to quickly and easily transform their business into the mcommerce market. mFabrik has acquired extensive knowledge on what works and how to mobilize existing ecommerce offerings and solutions, allowing companies to serve consumers at a new level; mcommerce.